Top 10 Social Media Moments of the Lehigh Valley 2010

What else is there to do this week than to crank out a Top 10 list about something.  Social media has turned our world upside down and kept us one click or touch away from what is happening right now.  Similar to last year (LINK), here are the top 10 stories of our own Lehigh Valley from 2010 which had a social media element to them.  Thanks to all our followers and readers out there who suggested and nominated some of these items, you see below.  Enjoy!
10 – Readers Choice awards for BFD and Hosfeld Insurance
In August, the Morning Call had a Readers Choice contest where nominations were accepted and top nominees were awarded Readers Choice awards.  With the power of social media and momentum, two long time active participants in social media, Black Forest Deli and Hosfeld Insurance took home awards in their respective categories Best Deli in the Valley and Best Local Insurance Agency.  Maybe you attended one of their parties to celebrate?  Congrats ladies!
9 – More Local Businesses embrace Facebook and Twitter
The number of local businesses that now use Twitter and Facebook is abundant.  While you can’t follow them all (effectively, that is), you can certainly find your favorites.  Businesses are a lot more engaging since the start of 2010 than previously.  Some that come to mind, (the non-award winning ones that is) are Shuze, Moravian Book Store, Brew Works, ArtsQuest, Sands Casino, Morning Call, and the Lehigh Valley Ironpigs.  If any others come to mind, feel free to leave them in the comments section.  My apologies in advance.
8 – CelticFest App
Mobile apps was where it was at in 2010.  CelticFest was one of the first to get it out there and made the event jump up a notch.  It kept you up-to-date on everything taking place at the festival and downloads and stored the information on your mobile phone, iPod Touch, or iPad so it works with or without an internet connection. More info on that app at http://www.celticfest.org/info.  Well done.
7 – Lehigh Valley Hospital begins a No Texting While Driving Campaign raising awareness.
In one of the largest public awareness campaigns in the Lehigh Valley and nationwide, Lehigh Valley Health Network lauched http://www.celllimit0.com where they talk about the urgent call to action to stop texting and using mobile devices while driving.  The website states: “Each year, 6,000 Americans die in car crashes caused by distracted driving—and cell phone use is by far the greatest distraction. Studies indicate that talking on a mobile device quadruples your risk for a crash (raising it to the same risk level as driving drunk). “If you’re text messaging, you are eight times more likely to crash,” says health network trauma surgeon Robert Barraco, M.D.”.  As of last week, they have distributed 10,500 magnets and close to 500 lawn signs.
6 – laini’s little books go electronic
These books have been around for a few years now (since 2007, the launch of the 1st Easton guide).  but 2010 saw the launch of a website, blog entries and weekly lists of “9” things to do each weekend.  Not sure why 9, but it’s unique.  Relevant and timely content get pushed to her Facebook fan pages and Twitter feeds for all to see (and share / retweet / etc.).   It all mashes up nicely at http://www.littlepocketguide.com, which features a great way to end the year – laini’s list of 9 – New Year’s Weekend!
5 – Foursquare SWARM badge unlocked at Musikfest
One social media intregrated app that exploded on the scene in 2010 is Foursquare.  It’s (in my opinion) the market leader in geo-location based apps out there.  When 50+ people are checked in to a location on Foursquare – it’s a foursquare flashmob!  Not too many Lehigh Valley locations can get 50+ checkins at one location.  We got about 30-some at the LVTweetups from time-to-time.  Musikfest is just the event to make that happen though, and on Friday the 13th.  That night of Musikfest saw the badge get unlocked.  If you were one of the 50+ who did it, congrats!  Here’s @thuk18045’s badge.  http://foursquare.com/thuk18045/badges/4c65efefe1da1b8d3ed899c3
4 – Bethlehem Horses Tweet, Morning Call and NBC10 Philly covers the controversy
How TMZ missed this one, I am not sure.  One staple at Musikfest are the mounted police patrol horses. Suddently, they started tweeting.  As the profile states: “We are the horses who protect you during MUSIKFEST in Bethlehem! Horses can’t tweet, this is a parody. Idiot.” and links to http://www.lehighvalleywithlove.com.  This was covered by the Morning Call (http://articles.mcall.com/2010-08-09/news/mc-bethlehem-musikfest-horse-twitter-20100809_1_police-horses-patrol-horses-john-sarnicky), and then NBC10 even came up for the story and interviewed official PR LVwithLove correspondent George Wacker (Facebook profile) about it.  See the NBC10 clip about it. http://www.nbcphiladelphia.com/news/tech/Tweeting_Horses_Gets_Bloggers_in_Trouble_Philadelphia.html
3 – LVTweetup turns 1, holds 20 Tweetups!
Back in April, we had our 1 year anniversary for LVTweetup.  We even had a cake from Backdoor Bakeshop to go with our pint-glass giveaway.  This year we went to Musikfest, CelticFest, and an IronPigs game as well as the local nightlife scene places.  Look for more great places and event in the coming year.  And thanks to our sponsors for all the great giveaways and promo items.  All your support is appreciated by all!!  Follow the Tweetup on Twitter at @lvtweetup along with the current 1,130 followers.
2 – Callahan and Dent (and Towne) for Congress
The battle for this seat in Congress made #7 in the Stories of 2010 by WFMZ.  http://www.wfmz.com/lehighvalleynews/26304393/detail.html While the candidates did nothing out of the ordinary when it came to social media, it was the power of the people’s voice that kept the social media airwaves going through the fall leading up to Election Day.  Social media is one way that the demographics of Americans that weren’t as active at the polls stay informed and stay motivated to get out and vote each election.  This is where 1992 MTV called to say they are proud of you – back then it was called “Rock the Vote”.
1 – 2 Days in a Cube, 70,000 Text Messages
They said it couldn’t be done (well, maybe they didn’t, but still..) The Tweetup community picked one lucky fellow George Wacker (Facebook profile) to rally behind and vote their way to Mayfair’s Morning Call sponsored 2 Days in a Cube contest to win a 2010 Nissan Cube.  Among the five contestants, George came out on top thanks to a large following of votes, tweets and facebook posts to remind us, and many ancillary viral marketing moments throughout the month of May.
Feel free to leave a comment below with thoughts, opinions, commentary, etc.  After all, isn’t that what social media is for??  Happy 2011 all..  See you online!

What else is there to do this week than to crank out a Top 10 list about something.  Social media has turned our world upside down and kept us one click or touch away from what is happening right now.  Similar to last year’s list, here are the top 10 stories of our own Lehigh Valley from 2010 which had a social media element to them.  Thanks to all our followers and readers out there who suggested and nominated some of these items, you see below.  Enjoy!

10 – Readers Choice awards for Black Forest Deli and Hosfeld Insurance

Readers Choice logo

In August, the Morning Call had a Readers Choice contest where nominations were accepted and top nominees were awarded Readers Choice awards.  With the power of social media and momentum, two long time active participants in social media, Black Forest Deli and Hosfeld Insurance took home awards in their respective categories Best Deli in the Valley and Best Local Insurance Agency.  Maybe you attended one of their parties to celebrate?  Congrats ladies!

9 – More Local Businesses embrace Facebook and Twitter

The number of local businesses that now use Twitter and Facebook is abundant.  While you can’t follow them all (effectively, that is), you can certainly find your favorites.  Businesses are a lot more engaging since the start of 2010 than previously.  Some that come to mind, (the non-award winning ones that is) are Shuze, Moravian Book Store, Brew Works, ArtsQuest, Sands Casino, Morning Call, Starfish Brasserie, and the Lehigh Valley Ironpigs.  If any others come to mind, feel free to leave them in the comments section.  My apologies in advance.

8 – CelticFest App

Mobile apps was where it was at in 2010.  CelticFest was one of the first to get it out there and made the event jump up a notch.  It kept you up-to-date on everything taking place at the festival and downloads and stored the information on your mobile phone, iPod Touch, or iPad so it works with or without an internet connection. More info on that app at http://www.celticfest.org/info.  Well done.

7 – Lehigh Valley Hospital begins a No Texting While Driving Campaign raising awareness

little-girl

In one of the largest public awareness campaigns in the Lehigh Valley and nationwide, Lehigh Valley Health Network lauched http://www.celllimit0.com where they talk about the urgent call to action to stop texting and using mobile devices while driving.  The website states: “Each year, 6,000 Americans die in car crashes caused by distracted driving—and cell phone use is by far the greatest distraction. Studies indicate that talking on a mobile device quadruples your risk for a crash (raising it to the same risk level as driving drunk). “If you’re text messaging, you are eight times more likely to crash,” says health network trauma surgeon Robert Barraco, M.D.”.  As of last week, they have distributed 10,500 magnets and close to 500 lawn signs.

6 – laini’s little books go electronic

These books have been around for a few years now (since 2007, the launch of the 1st Easton guide).  but 2010 saw the launch of a website, blog entries and weekly lists of “9” things to do each weekend.  Not sure why 9, but it’s unique.  Relevant and timely content get pushed to her Facebook fan pages and Twitter feeds for all to see (and share / retweet / etc.).   It all mashes up nicely at http://www.littlepocketguide.com, which features a great way to end the year – laini’s list of 9 – New Year’s Weekend!

5 – Foursquare SWARM badge unlocked at Musikfest

4bbd1ae3675403bb25a55c94

One social media intregrated app that exploded on the scene in 2010 is Foursquare.  It’s (in my opinion) the market leader in geo-location based apps out there.  When 50+ people are checked in to a location on Foursquare – it’s a foursquare flashmob!  Not too many Lehigh Valley locations can get 50+ checkins at one location.  We got about 30-some at the LVTweetups from time-to-time.  Musikfest is just the event to make that happen though, and on Friday the 13th.  That night of Musikfest saw the badge get unlocked.  If you were one of the 50+ who did it, congrats!  Here’s @thuk18045’s Swarm badge.

4 – Bethlehem Horses Tweet, Morning Call and NBC10 Philly covers the controversy

How TMZ missed this one, I am not sure.  One staple at Musikfest are the mounted police patrol horses. Suddently, they started tweeting.  As the profile states: “We are the horses who protect you during MUSIKFEST in Bethlehem! Horses can’t tweet, this is a parody. Idiot.” and links to Lehigh Valley with Love.  This was covered by the Morning Call, and then NBC10 even came up for the story and interviewed official PR LVwithLove correspondent George Wacker (Facebook profile) about it.  See the NBC10 clip about it.

3 – LVTweetup turns 1, storms the Valley monthly.

Our @LVTweetup birthday cake

Our @LVTweetup birthday cake

Back in April, we had our 1 year anniversary for LVTweetup.  We even had a cake from Backdoor Bakeshop to go with our pint-glass giveaway.  This year we went to Musikfest, CelticFest, and an IronPigs game as well as the local nightlife scene places.  Look for more great places and event in the coming year.  And thanks to our sponsors for all the great giveaways and promo items.  All your support is appreciated by all!!  Follow the Tweetup on Twitter at @lvtweetup along with the current 1,130 followers.

2 – Callahan and Dent (and Towne) for Congress

The battle for this seat in Congress made #7 in the Stories of 2010 by WFMZ.  While the candidates did nothing out of the ordinary when it came to social media, it was the power of the people’s voice that kept the social media airwaves going through the fall leading up to Election Day.  Social media is one way that the demographics of Americans that weren’t as active at the polls stay informed and stay motivated to get out and vote each election.  This is where 1992 MTV called to say they are proud of you – back then it was called “Rock the Vote”.

1 – Two Days in a Cube, 70,000 Text Messages, One Winner, One Wacker.

They said it couldn’t be done (well, maybe they didn’t, but still..) The Tweetup community picked one lucky fellow George Wacker (Facebook profile) to rally behind and vote their way to Mayfair’s Morning Call sponsored 2 Days in a Cube contest to win a 2010 Nissan Cube.  Among the five contestants, George came out on top thanks to a large following of votes, tweets, a Facebook fan page, and facebook posts to remind us, and many ancillary viral marketing moments throughout the month of May.

Feel free to leave a comment below with thoughts, opinions, commentary, etc.  After all, isn’t that what social media is for??  Happy 2011 all..  See you online!

December 2010 Holiday Lehigh Valley Tweetup – LVTweetup Gives Back!

It’s about that time again.  Let’s blow off the doors and pack the SteelGaarden again for our Holiday Tweetup.  Last year’s LVTweetup had over 100 attendees from across the Valley.

Join us Monday night December 6th 7-9pm at Bethlehem Brew Works SteelGaarden for the Lehigh Valley Tweetup holiday fundraiser.  What’s a Tweetup? Well, the tweetup is where local twitter users get together to mingle, network, and socialize off-line.

The first 70 people to come will get a Lehigh Valley Tweetup Travel Mug FREE!  Like last year, we will also be collecting canned goods for the Trinity Soup Kitchen as well as new and unwrapped toys for Toys for Tots.  You have to give to get, so bring something to help others in the community.

For more information, follow us on Twitter at @LVTweetup.

1 Year Anniversary Lehigh Valley Tweetup write up, pictures and links

It’s one for the record books.  The 1 year anniversary @LVTweetup has come and gone and the 2nd year of Lehigh Valley Tweetups will no doubt have tough shoes to fill as this first year wraps up.

We had 58 people come to the party.  There is a twitter list of all the attendees.

The following articles were in the press and local blogs:

Here are some photos too:

@ Nagevmai, @VeronikaG, @HexStarDragon

@ Nagevmai, @VeronikaG, @HexStarDragon

Phillipino-Up: @galliguez, @homebase610, @primerx24, @hexstardragon

Phillipino-Up: @galliguez, @homebase610, @primerx24, @hexstardragon

@AliciaMQuinn and other Poconos Tweeps

@AliciaMQuinn and other Poconos Tweeps

@BackdoorBakeshp and @MaryDunlap

@BackdoorBakeshp and @MaryDunlap

@Galliguez and @LVRunningScene

@Galliguez and @LVRunningScene

Our Pint Glass giveaway

Our Pint Glass giveaway

Our @LVTweetup birthday cake

Our @LVTweetup birthday cake

A Summary of What’s In Store for @LVTweetup Tomorrow

Tomorrow’s Tweetup at the Allentown Brew Works is action-packed.  We will be just past the bar in the Mezzanine level, same as last year.

  • Be sure to sign in at the registration table -the party starts 7PM.
  • Pick up your free pint glass! (First 60 people)
  • Pick up your door prize raffle ticket (winner must be present) to win:
    • One of three boxes of 4 cupcakes – courtesy of Vegan Treats
    • A bottle of LVTweetup homemade wine – courtesy of Be the Bee
  • Check in on Foursquare (if you Foursquare) – we are going for the Swarm badge and need 50 checkins.
  • 8PM – Join us to sing Happy Birthday and get a piece of birthday cake – courtesy of Backdoor Bakeshop
  • Shortly after the cake, we’ll draw the door prize winners.
  • And all night long “Mo-Tweet-o” (Mojito) specials – Raspberry or Lemon – $4!
  • Be sure to stop by for the free social media / professional headshots courtesy of Christopher Elston Photography

See you tomorrow night!

Lehigh Valley Tweetup Turns 1!

Tweetup1YearBelow is the press release for the upcoming Lehigh Valley Tweetup.  MS Word format is available here.

FOR IMMEDIATE RELEASE

Media Contact:

Michael Andreano, (610) 628-1071

email: mandrean AT gmailDOTcom

LEHIGH VALLEY TWEET-UP TO CELEBRATE ONE-YEAR ANNIVERSARY

Monthly get-together of local Twitterers returns to Allentown BrewWorks on Tuesday, April 13

ALLENTOWN – April 7, 2010 – They said it wouldn’t last, but boy did it ever.

When the first Lehigh Valley Tweetup (@lvtweetup) was held on April 13, 2009 at the Allentown BrewWorks, a skeptical but excited group of 35 people showed up to meet face-to-face. Since the social media outlet Twitter encourages interaction via the Internet, many of them had never met in person before. But that all changed one year ago when what started as an experiment turned into a monthly get-together that has introduced more than 400 people.

The brainchild of Forks Township resident Michael Andreano (@mandreano), the Lehigh Valley Tweetup (a Twitter meetup) was created as part of a larger trend of Tweetups taking place across the country in major cities like Chicago and New York. He knew through his Be the Bee Social Media Coaching business (www.thebeesbuzz.com) that there was a core group of Twitterers in the region and figured that if the big cities could do it, why couldn’t the Lehigh Valley? He saw the Tweetup as a way to connect in-person the local people who were already getting to know each other through Twitter.

The success of the April 2009 Lehigh Valley Tweetup and a follow-up one in June of that year prompted Andreano to make it a monthly event which averages 35-45 attendees. One Tweetup had as many as 100 attendees.

Andreano created marketing opportunities for local businesses using Twitter to create awareness for their brand, product or service for a fee by offering to list their company’s name and Twitter “handle” on a logoed giveaway item at select Tweetups. Giveaway items have included logoed pint glasses, golf balls, beer mugs, t-shirts and sweatshirts. He also sells logoed Tweetup apparel hats, mugs and other items on a web site

The December 2009 Tweetup, the largest Lehigh Valley Tweetup to-date, added a charitable angle with Andreano encouraging attendees to bring a donated toy for the annual Toys for Tots toy drive, and boxed and canned food goods for the Trinity Church Soup Kitchen in Bethlehem. A related silent auction raised $400 in donations for charities as well.

But perhaps most importantly, the Lehigh Valley Tweetups have connected area residents that may not otherwise have gotten to know each other except for a few 140-character messages.

“People like to connect with like-minded people,” says Andreano. “The Tweetups give them a chance to meet and connect with people in the local community both personally and professionally. Many local Twitterers who met online first have since strengthened that relationship by meeting in person at our Tweetups, and vice-versa.”

Join us for the One Year Anniversary of the Lehigh Valley Tweetup on Tuesday, April 13 at Allentown BrewWorks from 7 – 9 p.m. Logoed pint glasses will be given away to the first 60 attendees. A birthday cake made by the Backdoor Bake Shop in Bethlehem will be served to attendees at 8 p.m.  Christopher Elston Photography will also be doing free professional headshots that people can use for their social media accounts.  Dan’s Camera City will also have their photo booth available for free use.

Sponsors include:

Allentown Economic Development Corp – @allentownedc
Backdoor Bakeshop – @backdoorbakeshp
Be the Bee Social Media – @mandreano
Bethlehem Brew Works – @thebrewworks
Blabbermouth Communications – @blabbermouthcom
Black Forest Deli – @blackforestdeli
Christopher Elston Photography – @celston
CounterMarch Systems – @scrittler
Dan’s Camera City – @danscameracity
G&L’s Sign Factory – @synguy3
Hosfeld Insurance – @HOSFELDinsuranc
Mayflower Luncheonette – @LVGrkGrl
Spark – @mldrabenstott
Ted Colegrove – @primerx24

December Tweetup – Holiday, Charity, Fun!

Join us Thursday December 3, 2009 at Bethlehem Brew Works SteelGaarden 7-9pm for our December Holiday Tweetup.  We will be giving away FREE Sweatshirts and Long-Sleeve T-Shirts (pictured below).   And in case you ask, here’s the answer to What’s a Tweetup?

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Holiday Tweetup Shirt Giveaway

BUT – You have to give to receive… Donations will be taken for Toys for Tots and Trinity Soup Kitchen.  Bring a new unwrapped toy or canned good and be entered to win a $25 Brew Works gift card!

Finally, in addition to the two charities, we are having a Silent Auction for items donated by other Tweetup regulars and local businesses including:

  • Poster from movie “The Time Traveller’s Wife” (from @celston)
  • A one wall faux painting job or full room, regular painting (from @faithfaux)
  • Framed Photo of Bethlehem (from @Glennard)
  • A photo session sitting including an 11×14 print from the session (from @lvph)
  • A 18×24 photo canvas (from @mdesilets – visit www.Marty.fm)
  • 2 Sets of Handpainted Wine Glasses (from @PMADesigns)
  • TV Show Memorabilia basket (Burn Notice, Royal Pains, Psych, White Collar) (from @ssigafoos / @mcall)
  • Starfish Brasserie Gift Card (from @Starfish_PA)
  • American Sandwich Company Gift Card (from @ToastedBetter)
  • Lehigh Valley Zoo tickets (from @rainmakerslv)
  • Two tickets from Lehigh Valley to NYC (from @gwackr)
  • A Puttle gift set (from @mr_puttle)

See you on December 3rd at 7PM Sharp!!

September Tweetup on the Green Wrapup

Another successful Lehigh Valley tweetup has come and gone.  It’s always great to meet new people, see others again and just continue to grow together.  I let the event speak for itself with the comradery, laughter, and in this case, the Puttle.

Here’s who came: @mandreano, @timshady, @obsidianspider, @lvrollergirls, @ms_steel, @Chikkisixx, @cwluc, @ssigafoos, @IamKFed, @lizbartolai, @mcall, @mldrabenstott, @matt2397, @lvgirl, @beatab74, @renewlv, @miller1749, @AvueDesigns, @LVScene, @LVHN, @DMBrennan, @PamelaMaurer, @PMADesigns, @J_Makua_Kane, @VeronicaG, @HosfeldInsuranc, @CElston, @IAmTheGreek, @TakeATaco, @Eric_Chase, @Mr_Puttle, @LovelyBlue27

A bunch of folks didn’t sign in, if I missed you, let me know…

…and as always – thanks to our sponsors: @mandreano, @thebrewworks, @celston, @danscameracity, @dancefusion1, @lvrollergirls, @mr_puttle, @renewlv, @mldrabenstott, @pmadesigns

Our golf ball giveaway

Our golf ball giveaway

@cwluc talking to @iAmTheGreek & @AvueDesigns & @timshady

@cwluc talking to @iAmTheGreek & @AvueDesigns & @timshady

@mandreano (me) holding up a Follow me to @LVTweetup golf ball.

@mandreano (me) holding up a "Follow me to @LVTweetup" golf ball.


@PamelaMaurer and @DMBrennan at the @LVTweetup (photo taken by @TimShady)

@PamelaMaurer and @DMBrennan at the @LVTweetup (photo taken by @TimShady)